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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer fashion at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside homeware, beauty tech, and much many more.

ASOS offers 850+ brands in petite, tall and curve ranges. Oh Polly, a favourite of celebs, offers two-piece dresses and body-con set. Nasty Gal, a popular brand that is renowned for its vintage inspired styles. BooHoo, the fast-fashion giant provides affordable womenswear.

ASOS

ASOS was founded in 2000, with the fashionable shopper in their twenties as its main target market. The company was able to raise funds for its initial startup by selling low-cost replicas of popular fashions such as the ones worn by Kate Moss and Sienna Miller. But a year later, founders Nick Robertson and Susanne Clarke decided to focus on clothing, as it would yield the highest profits.

The ASOS website offers a wide selection of sizes and products, including maternity and plus size clothing, accessories, shoes, Speaker xlr connection cable and stationary. It also has a selection of fashion guides and #AsSeenOnMe content to provide inspiration. Customers can also add items to a wish list and create private boards to keep track of their favorite items.

The ASOS mobile app offers seamless shopping with the synchronization of your saved items and quick checkout. The app displays information about stock to prevent disappointment if an item is not in availability. This feature is an excellent example of how retailers can use e-commerce technology to increase customer engagement and build brand loyalty.

George at ASDA

George, Asda's fashion label was established in 1989. It provides clothes for women, men and children. The brand offers a variety of affordable and ethically-sourced clothing. Customers can purchase clothing online, in more than 500 Asda shops, as well as on the George website.

The new collection taps into the quiet luxury' style, with pieces made from silk, cotton, and linen blends. The line includes slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and increase to around 77 pounds (for full suits).

ASDA George, a fast fashion retailer, designs new store plans and directives "generally once every six weeks". The company uses Visual Retailing's retail software to modernise and Zipwall Slp4 future-proof its planning process. This allows it to provide briefs and visual layouts of merchandising with incredible speed and efficiency. The company also makes use of StyleShoots all-in-one photography machines, which immediately remove clothing from their backgrounds and can be uploaded into the Visual Retailing system for instant use in VM layouts. This helps to increase merchandising compliance and ensure that all its stores are provided with the same information.

Debenhams

Debenhams, one of the oldest department store chains, has various clothing items and other items. It also offers a wide selection of brands and has regular sales and discounts. Additionally the company provides various services to help customers find what they're searching for.

The retailer began operations in 1778 as a draper's store in London. Through the years, it has grown into a huge department store chain with a worldwide presence. It is a leading fashion retailer that is known for its exclusive brands and designer clothing. It has a significant online presence.

While a few Debenhams stores have shut down during the COVID-19 pandemic, it has continued to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. The purchase underscores the growing power shift from retailers weighed down by brick-and-mortar investments to their more agile online counterparts. This trend is likely to continue as the number of customers continues to decline in physical stores.

Topshop

Topshop is an online fashion retailer. It offers clothing for both genders and accessories. It has different collections, including Boutique, Collections and Style. The company also offers a styling service that will suggest clothes in accordance with the user's personality and style. This is an excellent option for fashion-conscious or people who are unsure.

In the past, a visit to the London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes, with the flagship store's awe-inspiring interior stuffed with makeup, shoes, and clothes to explore as you navigated its escalators with mirrors to the beat of pounding house music. The company's fortunes took a turn towards the downwards and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo may be on its way to collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point as the closest high-street shopper got to catwalk fashion, but this was what ultimately killed it. Asos and Boohoo began offering the same fashions at a cheaper price. Shops were closed by the tens of thousands.

Missguided

Missguided is a UK fashion site that sells fashionable pieces inspired by the style of celebrities. The website is feminine, with a an all-white and pink theme. On its website, it offers a variety of models and items for women. Customers can get free next-day delivery and a discount for students on the site.

The site is targeted at those aged 16-34 and offers many products. The brand is a competitor of Boohoo which is a fashion retailer who also sells trendy clothes to the same audience. The site features bold headings with pictures of clothing. Boohoo allows users to sign up to their newsletter and receive email updates about new products.

The company was established by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo, an online retailer of fast fashion, based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in over 100 countries. The company's own fashion clothing line is designed and sourced mostly in the United Kingdom. The company also sells other brands, like Pretty Little Thing and Miss Pap.

The brand's business model is based on a concept that maximizes profits by selling to a younger demographic who are in search of trendy and new clothes at a reasonable price. This segment, which is comprised of those under the age of 30 is a huge market segment in the world.

Boohoo employees are able to enjoy a variety of benefits that include pension plans as well as bonus plans. Boohoo also focuses on employees' health and wellness by offering gyms on site, free healthcare cash plans, as well as mental health assistance. The company is renowned for its dedication to size-inclusivity. It provides detailed size charts for clothing to help shoppers find the right fit.

Amazon

As the world's largest online retailer, Amazon's UK branch offers a wide range of clothes, shoes and accessories. You can also purchase food items, household products and tools for DIY. The site has a variety of international brands and product.

Visit River Island for fashionable pieces inspired by celebrity style and catwalks, Mango for affordable but stylish Spanish clothes, and Lavish Alison for couture inspired designs. These are perfect to dress up or down. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

John Lewis, a department store chain, is another must-see for fashion-conscious shoppers. Their selection includes cosmetics and cutting-edge electricals. They also stock a wide assortment of household items including unique tea caddies.